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In 1969 alone, Lorillard increased its Negro market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette, Newport, to the African American market

While we cannot stop everyone from using tobacco, we can remove the very products like menthol, and flavored products that target society's vulnerable people like Black and brown individuals and our youth, and get them hooked for life, she said

It would not be appropriate to exclude minority audiences or media from our brand communications." Steve Callahan, a representative for Altria Client Services, the company which owns Philip Morris USA brands such as Marlboro, Virginia Slims, among others, also said that he couldn't speak on marketing campaigns from the past in a statement to HuffPost