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Dr Rob Branston, from the University of Baths School of Management, said: Taxation on tobacco is one of the best weapons we have against smoking but it must be applied consistently for maximum impact
Alberto Montini
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The FCTC finally came into effect in 2005, obligating all participating countries to implement strong evidence-based policies, including five key measures: high tobacco taxes, smoke-free public spaces, warning labels, comprehensive advertising bans, and support for stop smoking services. The FCTC was ultimately silent on the problem of trade liberalization, but that didnt stop British American Tobacco from calling the attempt to foist developed world health standards on the developing world a new form of moral and cultural imperialism, based on assumptions that west is best. Out of respect for cultural diversity, BAT opposed calls for global regulation and standards as a one size fits all approach
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